Pricing

Three tiers. One bar: every dollar figure traceable.

Free Audit is what cold prospects get before they meet us. Operator is the weekly version — three picks every Monday, profile-gap coaching when picks are thin. Consultant is Operator across every client workspace.

Free Audit
$0one-time

A one-time strategic audit, emailed within 10 minutes. Profile health, 90-day plan, your real federal market, one live capture pick. No card.

  • Profile-health score across six dimensions — the dimensions buyers grade you on, with the corrective action that moves each up
  • Three 90-day moves — ranked, costed, timed, with a doctrine citation each — for the slow weeks where bidding isn’t the move
  • Your top 10 buyers in your NAICS, trailing 24 months
  • One live capture pick — incumbent, evidence, do-not-do list
  • Every dollar figure traced to a SAM.gov or USAspending URL — disclosure is the wedge

If your SAM footprint is too thin to score honestly, we'll say so and tell you what to fix first. No audit, no email.

Run my audit
Most operators start here
Operator
$199/mo · or $1,990/yr

Three picks every Monday morning, by email. The brief is the product. Hosted view per email for sharing with your team.

  • Monday brief at 6:01 AM ET — three picks worth proposal time, with a 5-step next-actions list and 4 anti-patterns to avoid
  • Profile-gap coaching when picks are thin — one move that compounds during the slow weeks
  • Sources Sought response drafting in your voice, traced to your past performance
  • Reply-to-update — change your profile by replying to any brief
  • Quarterly audit refresh against your updated FPDS record — your past-performance anchor changes over the year, the brief stays current
  • 30-day no-questions refund — we eat the dud weeks
  • Email-first — no login required, the brief lands in your inbox
  • Cancel anytime via Stripe Customer Portal
  • Requires SAM-registered firm with at least one NAICS code

At $1,990/yr, Operator pays for itself on a single ~$10K small subcontract. New to govcon? Run the free audit first.

Start Operator
Consultant
$499/mo · or $4,990/yr

For fractional BD operators and growth consultants running capture across multiple firms. Same matcher, every client workspace.

  • Everything in Operator, for up to 10 client firms
  • Isolated workspace per client — separate profiles, pipelines, and feedback loops
  • White-label Growth Audits — your brand on the published artifact
  • Consolidated operator view across every client workspace
  • Bulk audit runs — spin up a new client in under a minute

Capped at 10 client workspaces. The same matcher and same brief shape, working on every firm you advise.

Start Consultant
Not for everyone

We’re honest about who this isn’t for.

Most govcon SaaS pretends to fit every buyer. Upwind doesn’t. If you’re in one of these buckets, the brief won’t move your needle and the refund clock will start the day you sign up.

  • BD leads at 20–100-person firms — Upwind serves the operator-CEO, not the BD function inside larger orgs
  • Pre-revenue startups without SAM registration
  • Non-govcon businesses
  • Large primes
  • Anyone looking for a data-warehouse export

Not sure yet? Read the audit before paying for the brief.

Get a free Growth Audit →