The federal capture stack

$180B recompetes annually. We help you win more of them.

A free Growth Audit to anchor where your federal posture stands. Operator for the weekly capture call. Federal Profile so federal AI evaluators surface you when CO staff query Perplexity, ChatGPT, and GSA’s USAi.

Get a free Growth Audit →See all three products →

Skip the audit. Start Operator → · Need the website service? →

Products

How we help.

Each starts free with an audit. Read the audit, decide whether you want the product.

Free · No card

Free Growth Audit

$0 · arrives in minutes

Profile health, three captures ranked in dollars, the trap to ignore. Yours to keep regardless of what you decide next.

  • Profile health on 6 dimensions, scored
  • Three captures ranked by dollar value, with named POCs
  • Drafted first move — Sources Sought, prime intro, or CO note
Run the audit →
Subscription

Operator

$299/mo · 30-day money-back

Same engine as the audit, running every Monday. The brief is the product — no dashboard to log into.

  • Monday brief at 6:01 AM ET — three picks, ranked
  • Sources Sought, prime outreach, and CO drafts in your voice
  • Reply to any brief to update your profile; next week reflects it
See Operator →
Productized service

Federal Profile

$1,500 + $199/mo (30-day trial)

Federal AI Discovery is real. Your Federal Profile makes you findable for it — a single page at federal.yourfirm.com, built from your SAM record in 14 days.

  • 8-minute federal-AI-readiness audit (free, separate from the Growth Audit)
  • Single-page Profile + auto-PDF capability statement + JSON appendix
  • Weekly Perplexity / ChatGPT / Claude visibility tests + competitor alerts
See Federal Profile →
Pricing

Read the audit before you decide.

You get the artifact first, free. If the picks fit your week, the weekly version is $299/mo with a 30-day money-back guarantee — one small subcontract earns it back.

Free Audit
$0one-time

A one-time strategic audit, emailed within 10 minutes. No card.

  • Profile health, six dimensionsWhat buyers grade you on, plus the fix for each.
  • Three 90-day moves, ranked + costedFor the slow weeks where bidding isn't the play.
  • Top 10 buyers in your NAICS
  • One live capture pickIncumbent, evidence, do-not-do list.
  • Every figure links to a public URL

If your SAM footprint is too thin to score honestly, we'll say so and tell you what to fix first. No audit, no email.

Run my audit
Recommended
Operator
$299/mo · or $2,990/yr

Three picks every Monday morning, by email. The brief is the product.

  • Monday brief at 6:01 AM ETThree picks, a 5-step next-actions list, and 4 traps to avoid.
  • Profile-gap coaching when picks are thin
  • Sources Sought response draftingIn your voice, traced to your past performance.
  • Reply to any brief to update your profile
  • Quarterly FPDS refresh

30-day money-back guarantee · cancel anytime. SAM-registered firm with at least one NAICS code required.

Start Operator
Consultant
$499/mo · or $4,990/yr

For fractional BD operators and growth consultants running capture across multiple firms.

  • Everything in OperatorFor up to 10 client firms.
  • Isolated workspace per client
  • White-label Growth Audits
  • Consolidated operator view across clients
  • Bulk audit runsSpin up a new client in under a minute.

Capped at 10 client workspaces. Same engine, same brief shape, working on every firm you advise.

Start Consultant
Federal Profile
$1,500build · $199/mo Pro

Federal AI Discovery is real. Your Federal Profile makes you findable for it.

  • Single-page Profile at federal.yourfirm.comBuilt from your SAM record + 30-min intake. JSON-LD with sameAs SAM.gov.
  • Auto-generated PDF capability statementSame content rendered for outbound and RFP responses.
  • Machine-readable JSON appendixFederal AI evaluators read structured data before they read HTML.
  • Live in 14 days · 30-day trial on ProWeekly Perplexity / ChatGPT / Claude visibility tests start with the Pro subscription.
  • You own everythingCancel Pro anytime, the Profile stays free. Source code on request.

30-day money back if we don’t ship the deliverables on schedule. Cancel Pro anytime; the Profile stays live free.

Visit the Federal Profile site →
See pricing details and who Upwind isn’t for →
FAQ

Questions we hear before the first audit.

What if I'm not yet SAM-registered?
Run the free audit anyway. We’ll score what we can from your website and name the registration steps you’re missing in your 90-day plan. SAM registration takes a few weeks and there’s no point paying for a Monday brief until you can actually bid. The audit will tell you what to fix first.
What if a slow week has no picks worth proposal time?
We say so. The brief opens with one of two states: three picks or profile-gap coaching. When there’s nothing in your lane that clears the bar, the brief swaps to a single profile move that compounds — file a HUBZone, get on a vehicle, open a second agency corridor. We don’t pad. Slow weeks ship value too.
Can I see a sample brief before paying?
Yes — the sample brief is the same shape your firm receives, anonymized. Every dollar figure is real and traceable. The engine’s reasoning is visible.
How do you know what fits my firm?
We score every candidate against your firm’s profile (NAICS, past-performance anchor, certifications, vehicle access, geography) and against the agency’s buying behavior on the trailing 24 months of award data. We then apply the rule-of-two test, set-aside argument, and goal-pressure read — judgment that comes from 20 years of capture practice, not from keyword overlap. Keyword matching loses the moment the buyer asks “why this one?”
Why $299 a month?
At $2,990/yr, the math is illustrative: a single ~$13.6K small subcontract covers a year of Operator. The Monday brief is the per-week execution of capture work that capture retainers charge $5–10K/mo to do once. If you win one task order in your first year on Operator, the math has already worked. 30-day money-back guarantee, cancel anytime.
What data don't you have?
Subaward visibility (USAspending subaward feed isn’t parsed in the free audit), HUBZone census-tract overlay (paid SBA pull), and weekly recompete delta-tracking (Monday-brief feature, not audit). The audit names every excluded dimension at the bottom of the artifact. We’d rather show you what we don’t have than pretend the model is omniscient.