About Upwind

We built what we wished existed.

Every small govcon firm we talked to had the same problem: they were great at delivering but terrible at finding the next contract — not because they weren't capable, but because business development in government contracting is a full-time job. And most small firms don't have a full-time BD person.

We understand professional services government contractors because we've done BD in hard verticals — staffing, consulting, training, management advisory. We've seen what a well-resourced prime looks like from the inside: daily signal feeds, a dedicated capture team, a marketing function that builds brand and pipeline simultaneously, relationships cultivated years before an RFP drops.

Small firms don't have that. But they should. The difference between a $5M govcon firm and a $50M one often isn't capability — it's business development infrastructure.

Upwind is that infrastructure. We built an AI-powered engine that handles signals, outreach, website, newsletter, marketing materials, and pipeline management — then layered human strategy and quality control on top. The result is agency quality at a fraction of agency cost.

"We believe every firm that delivers great work for the government deserves a growth engine as good as the big primes have. We built one."

How we think

Systems over hustle

BD isn't about calling more people. It's about building a machine that finds the right people at the right moment and puts you in front of them.

Intelligence, not data

SAM.gov gives everyone the same data. We turn that data into intelligence: scored, contextualized, and actionable for your specific firm.

Agency quality at SaaS pricing

We built infrastructure so we could do the work of a full BD and marketing team without the headcount. That math gets passed to you.

Transparency over sales

We start every relationship with a free audit that shows you exactly what you're missing. If the numbers don't make sense for you, we'll tell you.

The team

F

Francesco

Founder & Strategist

Growth operator with deep experience in govcon BD and marketing. Built the systems that power Upwind.

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Growing the team